The INNOluxe Platinum Shampoo is a luxurious deep purple shampoo that neutralizes yellow pigments in the hair, leaving a cool tone while nourishing and adding a boost of shine.
Ideal for grey, super-lightened or de-coloured hair. Its violet pigment tones down unwanted yellow, light blonde or streaked hair.
For blondes that constantly strive for whiter, brighter colour. Use this shampoo every other wash to keep your perfect blonde tone. With vitamin B5 and vitamin E for ultra moisture, hydration and shine.
Protects against environmental pollution, leaves the hair hydrated and replenished.
Gives hair shine, softness and vitality