// Medium hold heat responsive straightening gel
Get it straight up with Erekt for dead straight hair. Get into your power tool and blow up those locks for soft, shiny, frizzless hair.
What it does
- Straightens and smoothes curl and frizz
- Creates shine, softness and manageability
- Makes blow drying curly hair easier to control
How to use
Distribute desired amount through the hair evenly from roots to ends, then comb through. Taking small sections at a time continue to brush hair while blow-drying down the hair shaft until completely dry.
