Fudge

Colour Lock Shampoo

Protects hair colour and leaves hair deeply hydrated.(with a combination of conditioning humectants)

Protects from UV light,pollution,chemical and styling damage(wit a protective coating of Hydroysed Keratin and Protein)

Enhances gloss,smoothness and combability(with the addition of low viscosity silicones and Hydrolysed Silk)

Colour Lock Conditioner

Reduces drying time,creating less damage and a reduction in flyaways(with especially designed cationic conditioning polymers)

Locks in colour pigments and maximises shine(with superior conditioning ingredients)

Protects from environmental damage and exposure to thermal and chemical stress(with sunflower extracts and free radical scavengers)

Fudge Pump Up


Pump it hard and fast for hair that just needs a kick. This styling foaming gel transforms from a gel to a foam in the palm of your hand for hair types that need a little volume, body and bounce.

What it does

Firm hold Provides volume and style support Adds shine and moisture to hair

How to use
Apply desired amount of Pump Up to palms of hands and ’pump it up’ by rubbing palms together and then open your palms to expose to oxygen. Watch the gel expand to a light fluffy foam. Work through the hair from roots to ends and style.

• Creates definition and texture in finished styles
• Controls frizziness
• Provides a shiny, polished finish
• Hair remains workable

// Medium hold styling clay

Travel first class all the way with Putty, the perfect sculpting tool for maximum moulding. Blow-dry it in for extra body and kick, or finish it off for absolute moulding power with a medium hold.

What it does

• Can be used for styling or finishing
• Adds volume, body and bounce (styling)
• Leaves hair feeling smooth and soft (styling)
• Adds lightweight texture to the hair (finishing)
• Conditioning agents lock-in moisture

How to use
Styling: Apply desired amount to damp hair, allow to dry naturally or blow dry for maximum volume. Finishing: Apply desired amount to fingers and work through on dry hair

Fudge Shaper


Strong hold matte moulding crème

Get onto the hard stuff with this strong hold multi-purpose styling tool that really goes the distance. Texturise, mould, piece or simply just shag it out any way you want for that totally ’lived-in’ look.

What it does
Adds strong hold to finished styles Leaves hair pliable Gives texture, volume and definition Creates matte, but lived-in finish

How to use Apply Hair Shaper to hands, rub thoroughly and distribute evenly through the hair and style. Hold Factor 2. Srunch, mould, slick and style. It’s not called ‘SHAPER’for nothing.

A tiny amount provides reliable support that washes out easily.
With fudge it won’t budge!

 Extreme hold controlling gel

Ram your head through the wall with this extreme hold styling gel. Gum delivers firm control for shorter hair styles and creates volume and support for longer hair types.

What it does

• Thickening fibres give style ’staying power’
• Adds volume to fine hair
• Holds and controls coarse hair
• When dry, sets hard

How to use
Apply to the palms of hands, distribute evenly through the hair and style as desired. Alternatively, apply desired amount to wet hair prior to blow-drying or setting, for added volume, root support and long lasting style

// Energy for skinny hair

Give your hair a kick up the backside with extra volume for fine, limp, flat hair types. Pump up those hair muscles for added vitality and energy, leaving it looking silky sweet and smooth.

What it does

• Builds body and increases shine
• Gentle cleanser won’t strip hair’s natural oils
• Helps balance and control the production of sebum

How to use
Apply desired amount of Oomf Shampoo and massage thoroughly through the hair. Work into a rich lather, rinse and repeat if required. Follow with Oomf Conditioner. For optimum results, follow through with hair thickening styling lotion, Oomf Booster.

Energy for skinny hair

Give your hair a kick up the backside with extra volume for fine, limp, flat hair types. Pump up those hair muscles for added vitality and energy, leaving it looking silky sweet and smooth.

What it does

• Adds body, shine and manageability
• Strengthens and repairs the hair shaft
• Replenishes moisture without weighing the hair down
• Controls flyaway hair

How to use
After shampooing with Oomf Shampoo, apply desired amount of Oomf Conditioner to palms of hands and massage through. Comb through, then rinse. For optimum results, leave in for 3-5 minutes, then rinse.

// Medium hold heat responsive straightening gel

Get it straight up with Erekt for dead straight hair. Get into your power tool and blow up those locks for soft, shiny, frizzless hair.

What it does

• Straightens and smoothes curl and frizz
• Creates shine, softness and manageability
• Makes blow drying curly hair easier to control

How to use
Distribute desired amount through the hair evenly from roots to ends, then comb through. Taking small sections at a time continue to brush hair while blow-drying down the hair shaft until completely dry.

// Medium Hold Curl Enhancer

Extra grunt for curly hair. Get a little Skrewd up for extra volume, body and bounce in permed and naturally curly hair types. Crank up the blower for the ultimate in curl definition.

What it does

• Gives definition to curls
• Controls frizzy hair
• Adds volume and bounce
• Blow dry for maximum curl retention

How to use
Distribute desired amount of Skrewd and scrunch into hair working from roots to ends. Allow to dry naturally, or blow dry for maximum curl retention.

Get a thick head with Fat Hed. Watch it explode with shine, hold and texture upon application with a firm hold that goes all the way, all day long.

What it does

• Provides control and direction to hair
• Creates root lift and volume
• Adds texture to the hair
• Provides a satin finish

How to use
Apply desired amount, massage into the hair with fingers or palms creating texture and pliable hold to define your style.

• Provides root lift, volume and manageability
• Directional applicator gets product to the root of the hair
• Offers medium hold with a lightweight feel

• Gentle cleanser that maintains the hair’s natural oils
• Guards against moisture loss
• Restores hair strength and manageability

• Restores moisture without weighing the hair down
• Strengthens and repairs damaged hair
• Helps prevent moisture loss from the hair
• Detangles leaving smooth sleek feel